Most of my friends & family are quite switched onto cross stitch as several of them are stitchers themselves, or if they're not they will have received a cross stitch gift in some shape or form from someone who is.
I hear lovely stories from the stitching community about stitchers stitching in the open air & getting genuinely interested people asking about what they're doing. I don't think that non-stitchers really know what the differences are between the different stitching arts - cross stitch, tapestry, needlepoint etc etc, but I think people as a whole are astonished at the amount of detail & work that goes into a stitching project. The designs that we have now are so advanced/more detailed than when I started stitching around 12 years ago. Can they get any better? Its hard to see how, but I'm sure in another 12 years time there will be a huge difference again. Me for one - I can't wait for that future! :o)